User experience design

Breadcrumb Digital has extensive experience in designing and developing digital products.

We focus on user adoption and apply best practice user experience (UX) principles to deliver solutions people want to use and champion.

Why invest in UX?

‘Good enough’ is no longer acceptable. Well-designed online products are part of everyday life, and our collective expectations have never been higher.

But that’s not the only reason to invest in UX. Good UX design reduces development waste and means fewer support calls post-launch.

An estimated 50 per cent of development time is spent on re-work that could have been avoided with more focus on defining and refining the UX.

Introductory UX reviews

Our introductory UX reviews map primary user tasks against current system functionality to see where features already line up and where there is room for improvement.

“Could this be easier?” and “What would users do?” are the driving questions that guide a product review, examining aspects such as content style and organisation, formatting, navigation, responsiveness, interactivity, and accessibility.

We provide written reports with specific references to any elements or issues, including screenshots where appropriate. These reports also contain high-level recommendations and outline next steps so it’s easy to get started on making improvements.

More in-depth UX projects

From designing a new system to redeveloping an existing one, we provide UX support for in-house teams, projects where Breadcrumb is the primary vendor and projects where Breadcrumb supplements the skills of the primary vendor.

Our UX methodology relies heavily on engaging with users and business stakeholders while collaborating with the project team and developers. These engagements include:

  • depth interviews, workshops or observation sessions with a range of users to understand current and possible future states
  • collaboration with project stakeholders through workshops to understand business requirements, and negotiate and prioritise requirements where there is a conflict between business and user requirements.

We also implement working prototypes as quickly as possible to gather user and stakeholder feedback.

Where possible, we prefer to take an iterative approach to our UX projects. We do this because:

  • each iteration allows us to learn more about the project, the problems we need to help solve, and the audience and stakeholders
  • iteration enables our clients to evaluate and reprioritise requirements as new information becomes available
  • iteration can facilitate a minimum viable product (MVP) launch and continued improvement as users engage with and adopt the solution.

Our UX capabilities

Requirements gathering

  • Elicitation of user needs
  • Discovery of business goals
  • User and stakeholder interviews and workshops
  • User observation
  • Persona development
  • User story development

Solution design

  • Use cases and scenarios
  • Wireframing
  • Low and high fidelity prototyping
  • Iterative usability testing
  • A/B testing
  • Metric analysis
  • Accessibility assessment
  • Visual design guidelines

Information architecture

  • Content inventory and audit
  • Taxonomy development
  • Metadata schema development
  • In person and online card sorting
  • In person and online tree testing
  • Search configuration and refinement

Check out these case studies to see our previous work..

Here's what we think about user experience..